Carraro Logo

The Carraro Logo

Back in 1997, whilst at university, I was tasked to create my own identity.
Question: What represents me as a designer and a person?

Looking at my logo now it has stood the test of time...

My middle name is Rino (always mispronounced) and is also was my father's name who passed in 1994 (A legacy, my Italian Heritage). I always used to laugh when people called me Rhino.

Using positive and negative space my logo is a combination of a "Rhino Horn" and a "laughing face". Others also may see a "Tulip" See if you can pick it...

- Andrew Rino Carraro

Fun Rhino Facts

  • The name rhinoceros means ‘nose horn’ and is often shortened to rhino. Some Italians including me may have big noses

  • There are five different species of rhinoceros, three native to southern Asia and two native to Africa. (Not Italy) They are the Black Rhinoceros, White Rhinoceros, Indian Rhinoceros, Javan Rhinoceros and Sumatran Rhinoceros.

  • All five species of rhinoceros can grow to weigh over 1000 kg (2200 lb). That's Heavy!

  • White rhino can weigh over 3500 kg (7700 lb). That's Heavier!

  • White rhinoceros are generally considered the second largest land mammal (after the elephant). True!

  • Three of the five rhinoceros species are listed as being critically endangered. Sad.

  • Rhinoceros have thick, protective skin. Our designers are not precious!

  • Rhinoceros horns are made from a protein called keratin, the same substance that fingernails and hair are made of.

  • Rhinoceros are often hunted by humans for their horns. Totally against this!

  • Rhinoceros are herbivores (plant eaters). I'm a carnivore, sorry

  • A group of rhinoceros is called a ‘herd’ or a ‘crash’. Crashed and burned myself

  • Despite their name, White Rhinoceros are actually gray. Everything in life is neverblack and white